Wakeup Call to Charities

Wakeup Call to Charities - Planned Giving Design Center - Lee Hoffman (JEH: Well-known planned giving commentator Lee Hoffman offers his perspective on why charities might have made potentially "fatal" mistakes by reducing or dropping their planned giving efforts in favor of trying to attract new donors. I like his synopsis of the spectrum of charitable/planned giving: "Attract new donors, treat current donors well (loyalty), market planned gifts to their aging donors, put some back for tomorrow (endowment).")